الحملات الإِعلامية الحكومية ودورها في تعزيز ثقة الجمهور في التطعيم ضد فيروس كورونا
DOI:
https://doi.org/10.52981/cs.v7i1.2113الكلمات المفتاحية:
العلاقات العامة، الحملات الإعلامِية، الشائعات، الوباء المعلوماتي، جائحة كورونا- كوفيد 19، التوعية الصحية، المؤسسات الصحيةالملخص
تناولت هذه الدراسة: "الحملات الإعلامية الحكومية ودورها في تعزِيزِ ثقة الجمهور في التطعيم ضد فيروس كورونا "، وقد هدفت هذه الدراسة إلى التعرُّف على دور الحَمَلات الإعلاميّة التي قامت بها وزارة الصحة السعودية بهدف تعزيز ثقة الجمهور في التطعيم ضد" فيروس كورونا".
استخدمت الدراسة "المَنْهَج الوَصْفِيّ المَسْحِيّ"، واعتمدت على العَيِّنَة المتاحة، حيث قام الباحث بتصميم استبانة إلكترونية، وقام بتوزيعها على زملائه في الجامعات السعودية كمساعدين لنشر رابط الاستبانة من أجل أن تشتمل العَيِّنَة على جميع مناطق المملكة، واستمرت فترة جمع البيانات شهرين حتى اكتمل العدد المطلوب. وقد توصلت الدراسة إلى العديد من النتائج. أهمّها:
أكدت الدراسة إلى أن صور كبار مسؤولي الدولة كان لها بالغ الأثر في تحفيز المبحوثين لاتّخاذ قرار أخذ "لقاح كورونا"، كما أكدت أن حملات وزارة الصحة قد أسهمت -إلى حد كبير- في تعزيز ثقة المبحوثين لأخذ اللقاح.
المراجع
??????? ????????:
1- ????? ??????? ??????? ???????? ?? ?????????? ?????????? ?????? ?????? ?????-19? ????- ????? ????? ???????? -?????-2020?
2- ??????? ?????????? "????? ??????? ????????? ????? ??????? ?????????? ?????????"? ?????? ?1433??)
3- https://www.who.int/ar/news-room/q-a-detail/coronavirus-disease-covid-19
4- ???? ?????2020(?) ???????? ???? ???????? ????? ??????? ???????? ???.
5- ???? ???????? ???????? ???????????? ??? ?????? ??????? ??????? ??????? ????????? ???????? ???? ?? ???? ??? ????????? ???????? ?????? ??????? ??????? ????????? ????? 25 ?? ?????2021?
6- Islam, M. S., Kamal, A. H. M., Kabir, A., Southern, D. L., Khan, S. H., Hasan, S. M., ... & Seale, H. (2021). COVID-19 vaccine rumors and conspiracy theories: The need for cognitive inoculation against misinformation to improve vaccine adherence. PloS one, 16(5), e0251605.?
7- Dasgupta, R., Mishra, P., & Yadav, K. (2021). COVID-19 vaccination and the power of rumors: Why we must “Tune in”. Indian Journal of Public Health, 65(2), 206.?
ISO 690
8- Demystifying the COVID-19 Infodemic: Conspiracies, Context, and the Agency of Users
Gagliardone, I., Diepeveen, S., Findlay, K., Olaniran, S., Pohjonen, M., & Tallam, E. (2021). Demystifying the COVID-19 Infodemic: Conspiracies, Context, and the Agency of Users. Social Media+ Society, 7(3), 20563051211044233.?
ISO 690
9- Al-Jayyousi, G. F., Sherbash, M. A. M., Ali, L. A. M., El-Heneidy, A., Alhussaini, N. W. Z., Elhassan, M. E. A., & Nazzal, M. A. A. (2021). Factors Influencing Public Attitudes towards COVID-19 Vaccination: A Scoping Review Informed by the Socio-Ecological Model. Vaccines, 9(6), 548.
10- Galhardi, C. P., Freire, N. P., Minayo, M. C. D. S., & Fagundes, M. C. M. (2020). Fact or fake? An analysis of disinformation regarding the Covid-19 pandemic in Brazil. Ciência & Saúde Coletiva, 25, 4201-4210.?
11- ????? ????? ??????????? ?????? ???????? ??? ???? ?????? ??????????? ??? ??????? ??????????? ???????: ????? ??????? ??? ????? ????? ????? ?????? ????? ????????. ????? ?????? ????????/ ????? ??????- ???? ???? ???????? ?????? ????? ??????.
12- Faasse, K., & Newby, J. (2020). Public perceptions of COVID-19 in Australia: perceived risk, knowledge, health-protective behaviors, and vaccine intentions. Frontiers in psychology, 11.
13- Brandt, A. J., Katalenich, B., & Seal, D. W. (2021). Qualitative Review of Organizational Responses to Rumors in the 2014 -2016 Ebola Virus Disease Outbreak in Liberia and Sierra Leone. Global Health, Science and Practice, 9(3), 654–667. https://doi-org.sdl.idm.oclc.org/10.9745/GHSP-D-21-00203
14- Stehlíková, J. (2021). The corona crisis, data protection and tracking apps in the EU: the Czech and Austrian COVID-19 mobile phone apps in the battle against the virus. Mezinárodní vztahy, 56(1), 35-67.?
15- ??????? ????????????? ?????????? ????????? ?????? ??? ??????? ?? ????? ??????? ?????????? ??? ?????? ??????? ?? ???? ?????? ??????????. ????????????????.
16- ???? ??? ???? ??????? (2021?) ? " ??????? ??????? ??? ??? ????? ????? ??? ?? ??? ???????? ????? ??????? ??? ????????? ?? ??????? ????????"? ???? ???????? ????????? - ?????? ?????????? ??????- ?????- ???????- ????? ?????? ???.
17- ????? ??????? ??? ??????? ????????? ?????? ?????? ??????? ?? ????? ????? ?????? ????? ??? ?????? ??????? ???????? ?? ????? ?????2020?.
18- ??? ?????? ??? ??????? ????????? ?? ????? ????? ????? ?????? ???????? ???? ?????? ?????????? ????? 54? ????? ???????2020?.
19- ???? ???????? ??? ?????? ????????? ?????? ??????? ?? ??? ????? ????? ?? "????? ??????"? ?????????? ??? ???? ??????? ?????????? ???? ?????? ?????????? ????? 53? ????? ???????2020.
20- ???? ???? ??????? ???????? ?????? ??? ????? ??????? ????????? ?????? ?????? ?????? ????? ??????? ?????? ??? ?????? ????? 19 ??? ???? ????? ????? ?? ?????? ????? ??21/3/2020? ??? 21/4/2020?????? 38/ ?????? ?????? - ???? ???? ??????? ??????????? ??????? ??????????.
21- ??? ??? ??? ??????? ????????? ?????? ????? ??????? ??? ?????? ??????? ??? ???????? ?? ????? ??????? ?????? ?????? ??????: ????? ???????? ????? ?????? ?????????/ ????? ????? - ???? ???? ???????? ?????? ????? ??????.
22- Obiajulu Joel Nwolu , et al, the role of social media in enhancing ntrepreneurship skill among Nigerian youths: COVID-19 , Nwolu, Nnabuife & Nnabuife, Vol. 4 Issue 1 (2021).
23- ???? ?????? ?????"??????? ????? ????????? ????????? ?????? ?????? ?? ??? ???????"? ???: ?????? ???????": ???? ??????? ????????? ?????2020?(????? ???? ).
24- ???? ??????? ??? ????? "??? ????? ???????????? ?????????? ?????? ????? ???????? ?? ??????? ?? ????? ??????"? ???? ?????? ??????? ????? ?????????? ?????????? ?????60? 2020.
25- Segala, Social media as a tool for scientific updating at the time of COVID pandemic: Results from a national survey in Italy, Editor: Francesco Di Gennaro, National Institute for Infectious Diseases Lazzaro Spallanzani-IRCCS,ITALY, 2020
26- ??????? ??? ??????? "????? ??????? ????????? ????? ??????? ?????????? ?????????"? ???? ????? .
27- ??? ?????? ?????? .
28- https://www.spa.gov.sa/viewfullstory.php?lang=ar&newsid=2204627
29- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-09-18-002.aspx
30- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-08-08-008.aspx
31- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-02-14-009.aspx
32- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-09-28-002.aspx
33- ???? ???? ??? ??????? ( ???? ? ). " ??? ????? ??????? ????????? ?? ????? ???????? ???? ????????: ????? ??????? ??? ????????? ?? ????? ????? ??????? ????????? ?? ??? "? ???? ???? ???????.
34- (????? ????? ???)?(2020?)? "??? ????? ??????? ????????? ?? ??????? ???????? ???? ???????"? ???? ???? ???????? ?????? ????? ??????? ????? 29 ????? (1).
35- Tench, R., & Yeomans, L. (2009). Exploring public relations. Harlow, England: FT Prentice Hall.#
36- ???? ?????2020(?) ???????? ???? ???????? ????? ??????? ???????? ???.
37- ???????/ ???? ?? ??? ???? ??????? ????? ???????????? ?????????? ??????? ?? ??? ???????????? ?????????? ???? ??????? ????????? ????? ?????? "???? ?? ????" ?????????.
- ???????/ ???? ??????? ????? ???????????? ?????????? ??????? ?? ??? ???????????? ?????????? ???? ??????? ????????? ????? ?????? "???? ?? ????" ?????????.
- ???????/ ???????? ???? ?????? ????? ???????????? ?????????? ??????? ?? ??? ???????????? ?????????? ???? ??????? ????????? ????? ?????? "???? ?? ????" ?????????.
1- ????? ??????? ??????? ???????? ?? ?????????? ?????????? ?????? ?????? ?????-19? ????- ????? ????? ???????? -?????-2020?
2- ??????? ?????????? "????? ??????? ????????? ????? ??????? ?????????? ?????????"? ?????? ?1433??)
3- https://www.who.int/ar/news-room/q-a-detail/coronavirus-disease-covid-19
4- ???? ?????2020(?) ???????? ???? ???????? ????? ??????? ???????? ???.
5- ???? ???????? ???????? ???????????? ??? ?????? ??????? ??????? ??????? ????????? ???????? ???? ?? ???? ??? ????????? ???????? ?????? ??????? ??????? ????????? ????? 25 ?? ?????2021?
6- Islam, M. S., Kamal, A. H. M., Kabir, A., Southern, D. L., Khan, S. H., Hasan, S. M., ... & Seale, H. (2021). COVID-19 vaccine rumors and conspiracy theories: The need for cognitive inoculation against misinformation to improve vaccine adherence. PloS one, 16(5), e0251605.?
7- Dasgupta, R., Mishra, P., & Yadav, K. (2021). COVID-19 vaccination and the power of rumors: Why we must “Tune in”. Indian Journal of Public Health, 65(2), 206.?
ISO 690
8- Demystifying the COVID-19 Infodemic: Conspiracies, Context, and the Agency of Users
Gagliardone, I., Diepeveen, S., Findlay, K., Olaniran, S., Pohjonen, M., & Tallam, E. (2021). Demystifying the COVID-19 Infodemic: Conspiracies, Context, and the Agency of Users. Social Media+ Society, 7(3), 20563051211044233.?
ISO 690
9- Al-Jayyousi, G. F., Sherbash, M. A. M., Ali, L. A. M., El-Heneidy, A., Alhussaini, N. W. Z., Elhassan, M. E. A., & Nazzal, M. A. A. (2021). Factors Influencing Public Attitudes towards COVID-19 Vaccination: A Scoping Review Informed by the Socio-Ecological Model. Vaccines, 9(6), 548.
10- Galhardi, C. P., Freire, N. P., Minayo, M. C. D. S., & Fagundes, M. C. M. (2020). Fact or fake? An analysis of disinformation regarding the Covid-19 pandemic in Brazil. Ciência & Saúde Coletiva, 25, 4201-4210.?
11- ????? ????? ??????????? ?????? ???????? ??? ???? ?????? ??????????? ??? ??????? ??????????? ???????: ????? ??????? ??? ????? ????? ????? ?????? ????? ????????. ????? ?????? ????????/ ????? ??????- ???? ???? ???????? ?????? ????? ??????.
12- Faasse, K., & Newby, J. (2020). Public perceptions of COVID-19 in Australia: perceived risk, knowledge, health-protective behaviors, and vaccine intentions. Frontiers in psychology, 11.
13- Brandt, A. J., Katalenich, B., & Seal, D. W. (2021). Qualitative Review of Organizational Responses to Rumors in the 2014 -2016 Ebola Virus Disease Outbreak in Liberia and Sierra Leone. Global Health, Science and Practice, 9(3), 654–667. https://doi-org.sdl.idm.oclc.org/10.9745/GHSP-D-21-00203
14- Stehlíková, J. (2021). The corona crisis, data protection and tracking apps in the EU: the Czech and Austrian COVID-19 mobile phone apps in the battle against the virus. Mezinárodní vztahy, 56(1), 35-67.?
15- ??????? ????????????? ?????????? ????????? ?????? ??? ??????? ?? ????? ??????? ?????????? ??? ?????? ??????? ?? ???? ?????? ??????????. ????????????????.
16- ???? ??? ???? ??????? (2021?) ? " ??????? ??????? ??? ??? ????? ????? ??? ?? ??? ???????? ????? ??????? ??? ????????? ?? ??????? ????????"? ???? ???????? ????????? - ?????? ?????????? ??????- ?????- ???????- ????? ?????? ???.
17- ????? ??????? ??? ??????? ????????? ?????? ?????? ??????? ?? ????? ????? ?????? ????? ??? ?????? ??????? ???????? ?? ????? ?????2020?.
18- ??? ?????? ??? ??????? ????????? ?? ????? ????? ????? ?????? ???????? ???? ?????? ?????????? ????? 54? ????? ???????2020?.
19- ???? ???????? ??? ?????? ????????? ?????? ??????? ?? ??? ????? ????? ?? "????? ??????"? ?????????? ??? ???? ??????? ?????????? ???? ?????? ?????????? ????? 53? ????? ???????2020.
20- ???? ???? ??????? ???????? ?????? ??? ????? ??????? ????????? ?????? ?????? ?????? ????? ??????? ?????? ??? ?????? ????? 19 ??? ???? ????? ????? ?? ?????? ????? ??21/3/2020? ??? 21/4/2020?????? 38/ ?????? ?????? - ???? ???? ??????? ??????????? ??????? ??????????.
21- ??? ??? ??? ??????? ????????? ?????? ????? ??????? ??? ?????? ??????? ??? ???????? ?? ????? ??????? ?????? ?????? ??????: ????? ???????? ????? ?????? ?????????/ ????? ????? - ???? ???? ???????? ?????? ????? ??????.
22- Obiajulu Joel Nwolu , et al, the role of social media in enhancing ntrepreneurship skill among Nigerian youths: COVID-19 , Nwolu, Nnabuife & Nnabuife, Vol. 4 Issue 1 (2021).
23- ???? ?????? ?????"??????? ????? ????????? ????????? ?????? ?????? ?? ??? ???????"? ???: ?????? ???????": ???? ??????? ????????? ?????2020?(????? ???? ).
24- ???? ??????? ??? ????? "??? ????? ???????????? ?????????? ?????? ????? ???????? ?? ??????? ?? ????? ??????"? ???? ?????? ??????? ????? ?????????? ?????????? ?????60? 2020.
25- Segala, Social media as a tool for scientific updating at the time of COVID pandemic: Results from a national survey in Italy, Editor: Francesco Di Gennaro, National Institute for Infectious Diseases Lazzaro Spallanzani-IRCCS,ITALY, 2020
26- ??????? ??? ??????? "????? ??????? ????????? ????? ??????? ?????????? ?????????"? ???? ????? .
27- ??? ?????? ?????? .
28- https://www.spa.gov.sa/viewfullstory.php?lang=ar&newsid=2204627
29- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-09-18-002.aspx
30- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-08-08-008.aspx
31- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-02-14-009.aspx
32- https://www.moh.gov.sa/Ministry/MediaCenter/News/Pages/News-2021-09-28-002.aspx
33- ???? ???? ??? ??????? ( ???? ? ). " ??? ????? ??????? ????????? ?? ????? ???????? ???? ????????: ????? ??????? ??? ????????? ?? ????? ????? ??????? ????????? ?? ??? "? ???? ???? ???????.
34- (????? ????? ???)?(2020?)? "??? ????? ??????? ????????? ?? ??????? ???????? ???? ???????"? ???? ???? ???????? ?????? ????? ??????? ????? 29 ????? (1).
35- Tench, R., & Yeomans, L. (2009). Exploring public relations. Harlow, England: FT Prentice Hall.#
36- ???? ?????2020(?) ???????? ???? ???????? ????? ??????? ???????? ???.
37- ???????/ ???? ?? ??? ???? ??????? ????? ???????????? ?????????? ??????? ?? ??? ???????????? ?????????? ???? ??????? ????????? ????? ?????? "???? ?? ????" ?????????.
- ???????/ ???? ??????? ????? ???????????? ?????????? ??????? ?? ??? ???????????? ?????????? ???? ??????? ????????? ????? ?????? "???? ?? ????" ?????????.
- ???????/ ???????? ???? ?????? ????? ???????????? ?????????? ??????? ?? ??? ???????????? ?????????? ???? ??????? ????????? ????? ?????? "???? ?? ????" ?????????.
التنزيلات
منشور
2022-03-23
كيفية الاقتباس
Mohammed Almfleah, D. A. (2022). الحملات الإِعلامية الحكومية ودورها في تعزيز ثقة الجمهور في التطعيم ضد فيروس كورونا. علوم الاتصال, 7(1), 41–80. https://doi.org/10.52981/cs.v7i1.2113
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